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4 Tips For Hiring an SEO Company

Updated Febuary 29th 2020

SEO done right has the potential of saving you time and making you money in the long run by ranking you in Google and other search engines.

Hiring a bad SEO team can potentially harm your website by doing blackhat SEO.

Whether you are looking to move on from your old SEO company or are trying out SEO services for the first time, you've come to the right place.

Our goal will be able to give you a guide on how to hire an SEO company.

1. Interview Your Potential SEO Company

seo interview

In a perfect world, your SEO company should already have set up a meeting or consultation to let you know how they operate.

A good SEO company should be engaged with what your company is doing.

Warning flags should arise if they are not asking these kinds of questions:

  • What makes your business unique?
  • What is your typical customer demographic?
  • How do your customers find your business online?
  • How does your business make money and how does SEO play into that?
  • Do you use traditional marketing?
  • Do you use other types of Digital Marketing such as PPC or Social Media?
  • Who are your competitors in your industry?

To wrap this tip up, if the SEO company doesn't show any care to learn more about your business you should move on.

It is nearly impossible to move forward in SEO if you don't know what goals, target audience, and other marketing services. 

2. Guarantees are only for Warranties 

This is the fastest tip we can give. 

If your SEO company guarantees they can get you to the first page of Google.

Drop them immediately, there are no guarantees in SEO.

Only a continued effort to do better.

More than likely these companies who have "guarantee" use bad practices to get you to the top spot.

If Google finds out about bad practice being done on your site they have the total power to remove you from their search engine altogether.

3. Check for Past Clients 

Ask them or have them show you results from past clients.

Your goal is to make sure they are able to sustain and grow your business long term.

They should have reviews and long term plans for SEO.

Make sure to check out their reviews on Google and Facebook.

4. Request a Search and Technical Audit 

seo audit

Before you have SEO Services started, have the company perform a search and technical audit.

With this audit, it should be a list of items that the SEO Specialist believes that should be improved upon.

The audit should show relevance to fixes by priority of what issue should be fixed first.

By doing this you can determine the SEO company has the acumen to do the job.